The Chalkboard

Right now, businesses large and small need to re-imagine, re-define, and execute marketing plans against an ever-evolving consumer marketplace.  Marketers are simultaneously navigating the immediate rapids in front of them while also planning for future unknown currents.  The rise of digital shopping, promotion sensitivity and f

​Big Chalk is pleased to announce an exclusive strategic partnership with Merge, a premium creative marketing/advertising and technology agency who

It was just over a year ago that we launched Big Chalk Analytics.It's been an exciting and busy year, and we wanted to share a quick update wit

​Looking for NEW OPPORTUNITIES?See below for some of the latest featured FULL TIME Roles and Projects we are staffing for now.  

As you know, the Insights and Analytics Landscape is evolving rapidly and marketers are in search for new solutions.In

McKinsey and Company recently released an interesting and thought-provoking article which provided some key insights on Big Data and Analytics. The ar

While almost all of the hype around "Big Data" revolves around technology, tools and types of data, people are still the engine needed to drive succes

Just the other day, Tealium and Gartner released their "100 Data and Analytics Predictions for 2021", a fascinating compendium based upon hundred

Pathways to build capability across social, mobile, and analytics in the face of explosions of Big Data, Technology & unproven outcomes...I

Just recently Forbes published an article summarizing a fascinating article summarizing the results of a recent study on business and analytics they c

#3. Companies need to simultaneously embrace both a more aggressive and a more disciplined mindset to campaign & execution development.Tradition

At Big Chalk Analytics, we believe in the power of people and often talk about the multiplicative power of Man and Machines.In today's world, there st

It's been 90 days since we officially brought Big Chalk Analytics to market. Your support, feedback, and referrals have been a tremendous help and hav

​While there is a veritable deluge of marketing blogs, surveys and whitepapers published these days, one I continually find insightful and actionabl

#1: RETHINK HOW YOU TEACH AND INSTILL MARKETING KNOWLEDGE & CAPABILITIES, SHORT- AND LONG-TERM Marketers' ability to effectively leverage social m

​​​#2. Establish formal programs for evaluating marketing analytics.While the findings discussed in previous blog entries suggest many opportuni