Big Chalk is pleased to announce an exclusive strategic partnership with Merge, a premium creative marketing/advertising and technology agency who services clients across a variety of industries. We believe this new partnership will provide our clients with a number of important benefits. First, Big Chalk analysts working with Merge's creatives and information architects will enable us to more powerfully translate data-driven insights into compelling and inspirational stories, the kind of stories that move both marketers and consumers to action. Second, we envision a suite of potential offerings with Merge that seamlessly integrates data driven insights, strategy and execution into powerful marketing plans, initiatives or programs. Third, working side-by-side with the Merge team will enable us to help clients react in real-time, measuring and learning while initiatives of campaigns are in progress and optimizing in real-time. Finally, we believe this partnership dramatically enhance our testing / experimentation capability (A/B or multivariate) by having the capability to both design, execute and optimize various stimuli.
"With Big Chalk Analytics, our clients now have access to world-class analytic specialists capable of generating strategic insights, new idea pathways, and business impact. We're proud to be a leader in the way the industry delivers data analytics."-Patrick Venetucci