Right now, businesses large and small need to re-imagine, re-define, and execute marketing plans against an ever-evolving consumer marketplace.  Marketers are simultaneously navigating the immediate rapids in front of them while also planning for future unknown currents.  The rise of digital shopping, promotion sensitivity and f...

​ Big Chalk is pleased to announce an exclusive strategic partnership with Merge, a premium creative marketing/advertising and technology agency who services clients across a variety of industries. We believe this new partnership will provide our clients with a number of important benefits. First, Big Chalk analysts working with Merge's creatives a...

As you know, the Insights and Analytics Landscape is evolving rapidly and marketers are in search for new solutions.In the traditional Insights space, Behavioral Sciences and Behavioral Economics are rapidly replacing research approaches built on outdated psychological models.The explosion of Big Data and the rise of Artificial Intelligence and Pre...

McKinsey and Company recently released an interesting and thought-provoking article which provided some key insights on Big Data and Analytics. The article was based on data gathered from an online survey of 530 C-level executives and senior managers, across a range of industries, geographies, and company sizes. You can read the full article at the...

While almost all of the hype around "Big Data" revolves around technology, tools and types of data, people are still the engine needed to drive success. Recent research from TechRepublic and ZDNet reinforces this all too-often overlooked fact. They found that 51% of companies have not yet started any big data projects. The main culprit for that slu...

Just the other day, Tealium and Gartner released their "100 Data and Analytics Predictions for 2021", a fascinating compendium based upon hundreds of Gartner analysts interactions with clients and vendors. The findings on the importance of data and analytics to the customer experience and the ways in which data and IOT will evolve is must read...

Just recently Forbes published an article summarizing a fascinating article summarizing the results of a recent study on business and analytics they co-sponsored with Dun and Bradstreet. They surveyed 300 executives in North America, the U.K. and Ireland across a range of industries. A key focus of the survey was how companies deployed analytics, t...

#3. Companies need to simultaneously embrace both a more aggressive and a more disciplined mindset to campaign & execution development. Traditionally, marketing interactions and communications have centered around a core idea designed to appeal to a broad swath of a brand's current and potential audience.These ideas were carefully crafted and n...

At Big Chalk Analytics, we believe in the power of people and often talk about the multiplicative power of Man and Machines. In today's world, there still remains too much emphasis on technology and automation and not enough on people and human insights. We think that Intelligence Augmentation is what is necessary to develop insights to power succe...

​ While there is a veritable deluge of marketing blogs, surveys and whitepapers published these days, one I continually find insightful and actionable is the bi-annual Duke CMO Survey. This survey, conducted by Duke's Fuqua School of Business and supported by the American Marketing Associating and Deloitte, is conducted twice yearly. Founded in 200...

#1: RETHINK HOW YOU TEACH AND INSTILL MARKETING KNOWLEDGE & CAPABILITIES, SHORT- AND LONG-TERM Marketers' ability to effectively leverage social media, mobile and analytics is a microcosm (albeit a significant one) of the broader issue of how a company develops marketing knowledge and capabilities. The Duke CMO survey included an interesting qu...

​ ​ ​ #2. Establish formal programs for evaluating marketing analytics. While the findings discussed in previous blog entries suggest many opportunities for capability development, I will focus on four that I believe are particularly powerful and salient, starting with those that are more specific, tangible and short-term and proceeding to those th...