JUN
19
0

Big Chalk Analytics Powering Merge Clients

​ Big Chalk is pleased to announce an exclusive strategic partnership with Merge, a premium creative marketing/advertising and technology agency who services clients across a variety of industries. We believe this new partnership will provide our clients with a number of important benefits. First, Big Chalk analysts working with Merge's creatives a...
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  201 Hits
201 Hits
MAY
09
0

Insights and Analytics Priorities for 2018: Big Chalk Analytics Can Help!

As you know, the Insights and Analytics Landscape is evolving rapidly and marketers are in search for new solutions.In the traditional Insights space, Behavioral Sciences and Behavioral Economics are rapidly replacing research approaches built on outdated psychological models.The explosion of Big Data and the rise of Artificial Intelligence and Pre...
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  740 Hits
740 Hits
DEC
04
0

POWERING THE BIG DATA AND ANALYTICS ENGINE: TALENT REQUIRED!

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McKinsey and Company recently released an interesting and thought-provoking article which provided some key insights on Big Data and Analytics. The article was based on data gathered from an online survey of 530 C-level executives and senior managers, across a range of industries, geographies, and company sizes. You can read the full article at the...
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  1550 Hits
1550 Hits
NOV
07
0

It's About the People!

While almost all of the hype around "Big Data" revolves around technology, tools and types of data, people are still the engine needed to drive success. Recent research from TechRepublic and ZDNet reinforces this all too-often overlooked fact. They found that 51% of companies have not yet started any big data projects. The main culprit for that slu...
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  986 Hits
986 Hits
NOV
01
0

TALENT NEEDED!!!

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Just the other day, Tealium and Gartner released their "100 Data and Analytics Predictions for 2021", a fascinating compendium based upon hundreds of Gartner analysts interactions with clients and vendors. The findings on the importance of data and analytics to the customer experience and the ways in which data and IOT will evolve is must read...
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  916 Hits
916 Hits
SEP
29
0

To Outsource or Not To Outsource...

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Just recently Forbes published an article summarizing a fascinating article summarizing the results of a recent study on business and analytics they co-sponsored with Dun and Bradstreet. They surveyed 300 executives in North America, the U.K. and Ireland across a range of industries. A key focus of the survey was how companies deployed analytics, t...
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  765 Hits
765 Hits
SEP
20
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#3 & #4)

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#3. Companies need to simultaneously embrace both a more aggressive and a more disciplined mindset to campaign & execution development. Traditionally, marketing interactions and communications have centered around a core idea designed to appeal to a broad swath of a brand's current and potential audience.These ideas were carefully crafted and n...
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  651 Hits
651 Hits
SEP
20
0

Getting Media Right 2017: It's Still About the People!

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At Big Chalk Analytics, we believe in the power of people and often talk about the multiplicative power of Man and Machines. In today's world, there still remains too much emphasis on technology and automation and not enough on people and human insights. We think that Intelligence Augmentation is what is necessary to develop insights to power succe...
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  973 Hits
973 Hits
AUG
24
0

Marketing Evolution - as illustrated through Duke's CMO semi-annual survey

​ While there is a veritable deluge of marketing blogs, surveys and whitepapers published these days, one I continually find insightful and actionable is the bi-annual Duke CMO Survey. This survey, conducted by Duke's Fuqua School of Business and supported by the American Marketing Associating and Deloitte, is conducted twice yearly. Founded in 200...
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  755 Hits
755 Hits
AUG
01
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#1 of 4)

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#1: RETHINK HOW YOU TEACH AND INSTILL MARKETING KNOWLEDGE & CAPABILITIES, SHORT- AND LONG-TERM Marketers' ability to effectively leverage social media, mobile and analytics is a microcosm (albeit a significant one) of the broader issue of how a company develops marketing knowledge and capabilities. The Duke CMO survey included an interesting qu...
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  707 Hits
707 Hits
JUL
31
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#2 of 4)

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​ ​ ​ #2. Establish formal programs for evaluating marketing analytics. While the findings discussed in previous blog entries suggest many opportunities for capability development, I will focus on four that I believe are particularly powerful and salient, starting with those that are more specific, tangible and short-term and proceeding to those th...
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  641 Hits
641 Hits