MAY
09
0

Insights and Analytics Priorities for 2018: Big Chalk Analytics Can Help!

As you know, the Insights and Analytics Landscape is evolving rapidly and marketers are in search for new solutions.In the traditional Insights space, Behavioral Sciences and Behavioral Economics are rapidly replacing research approaches built on outdated psychological models.The explosion of Big Data and the rise of Artificial Intelligence and Pre...
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595 Hits
OCT
23
0

Navigating Uncharted Waters - FULL WHITEPAPER

Uncharted-Waters-logo
Pathways to build capability across social, mobile, and analytics in the face of explosions of Big Data, Technology & unproven outcomes... In this whitepaper, we will focus on four powerful and salient strategies to WIN.  We start with  those that are more specific, tangible and short-term and proceed  to those that are more...
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  719 Hits
719 Hits
SEP
20
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#3 & #4)

TelephoneGame
#3. Companies need to simultaneously embrace both a more aggressive and a more disciplined mindset to campaign & execution development. Traditionally, marketing interactions and communications have centered around a core idea designed to appeal to a broad swath of a brand's current and potential audience.These ideas were carefully crafted and n...
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  555 Hits
555 Hits
AUG
24
0

Marketing Evolution - as illustrated through Duke's CMO semi-annual survey

​ While there is a veritable deluge of marketing blogs, surveys and whitepapers published these days, one I continually find insightful and actionable is the bi-annual Duke CMO Survey. This survey, conducted by Duke's Fuqua School of Business and supported by the American Marketing Associating and Deloitte, is conducted twice yearly. Founded in 200...
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  671 Hits
671 Hits
AUG
01
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#1 of 4)

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#1: RETHINK HOW YOU TEACH AND INSTILL MARKETING KNOWLEDGE & CAPABILITIES, SHORT- AND LONG-TERM Marketers' ability to effectively leverage social media, mobile and analytics is a microcosm (albeit a significant one) of the broader issue of how a company develops marketing knowledge and capabilities. The Duke CMO survey included an interesting qu...
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  611 Hits
611 Hits
JUL
31
0

4 KILLER WAYS TO BUILD CAPABILITY ACROSS SOCIAL, MOBILE, AND ANALYTICS (#2 of 4)

Child
​ ​ ​ #2. Establish formal programs for evaluating marketing analytics. While the findings discussed in previous blog entries suggest many opportunities for capability development, I will focus on four that I believe are particularly powerful and salient, starting with those that are more specific, tangible and short-term and proceeding to those th...
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  556 Hits
556 Hits