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Insights and Analytics Priorities for 2018: Big Chalk Analytics Can Help!

As you know, the Insights and Analytics Landscape is evolving rapidly and marketers are in search for new solutions.In the traditional Insights space, Behavioral Sciences and Behavioral Economics are rapidly replacing research approaches built on outdated psychological models.The explosion of Big Data and the rise of Artificial Intelligence and Predictive Analytics are creating all sorts of new opportunities for marketers to improve their targeting, customize their offerings and measure and optimize results.

The Customer Insight and Analytics Exchange conducted a survey among its members to help better understand what marketers and marketers research priorities are for 2018. They identified 10 core areas, illustrated in the table below.

Big Chalk Analytics, with our extensive experience and expertise of our leadership team and the extended capabilities of our Insights and Analytics Network is uniquely positioned to provide the talent and solutions around the new evolving areas.

The adjacent table illustrates the 2018 Priority Areas and the breadth of relevant expertise in our Insights and Analytics Network.

For more information on how we can help you navigate the rapidly changing insights and analytics landscape, please schedule a conversation with us here.

We look forward to talking with you and helping you address your challenges!

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