where-are-people

Just the other day, Tealium and Gartner released their "100 Data and Analytics Predictions for 2021", a fascinating compendium based upon hundreds of Gartner analysts interactions with clients and vendors.


The findings on the importance of data and analytics to the customer experience and the ways in which data and IOT will evolve is must reading for marketers and business decision makers.


But, more than anything, one finding jumped off the page at me. 

"The benefits of these analytic tools may be limited by the lack of skills - through 2000, a lack of data science professionals will prevent 75% of organizations from achieving the full potential of IoT."

​by Tealium and Gartner

Check out this fascinating report.